Today on the show we’ll be talking a lot about mindset, techniques for optimizing your life, and marketing, marketing, marketing. My guest, Scott Martin has been a professional strategic marketer for as long as he can remember. He’s worked for big agencies, startups, and founded multiple growth marketing and content-related businesses. He has a passion for the the outdoor and adventure space,  especially if it involves being in the backcountry with his snowboard or near a big swell with a surfboard, and he’s largely built his businesses with those types of clients in mind. He is the founder of Groundswell Marketing, and co-founder of

Laundromat Studios - a content creation company, and Swellness which is a surf inspired fitness and wellness company. 

Scott has spent the last year on a pilgrimage of sorts. Through a couple of eye-opening and life changing experiences, he decided to double down and invest in himself. He’s been to countless conferences, seminars, and summits - met and learned from huge household names, and read and travelled constantly - all in the name of optimizing his mindset, perspective, and skill set. 

In this episode in particular, Scott and I talk a lot about Tony Robbins, because at the time of recording we had literally just finished a 4 day event with Tony. Scott had been talking to me about this event for months, and I finally decided what the hell, I’ll give it a try. Let’s just say, I was pleasantly surprised. Regardless of whether you have either a good or bad connotation of Tony, all I ask is that you keep an open mind to what we talk about, and more broadly to Tony’s approach if you decide to research him.  No matter how whacky or out there it may seem my bet is that you might just get something profound from it. 

Last thing before we get started, I want to give a shout to one of my listeners Zach LaPerierre, who’s an adventurepreneur that makes these beautiful wooden bowls from salvaged old growth trees, in the Tongass Rainforest in Sitka, AK. Zach has this really cool lifestyle and an amazing adventure story around his business, and when he reached out to me, I just loved his story. We got talking and he mentioned he thinks a lot about marketing, and how to improve his efforts. Well Zach, hopefully you get something out of this episode on marketing, and if I can help with anything else, happy to do it man.

Scott's Website

Scott's Instagram


Tony Robbins 

Gary Vaynerchuk