Jen Zeuner and Anne Keller Life of Pie Movie.jpg

A few weeks ago I got a chance to sit down with Jen Zeuner and Anne Keller during the Outdoor Retailer trade show in Denver, CO. Jen and Anne are the owners of a not to be missed pizzeria called the Hot Tomato in the mountain bike mecca town of Fruita, Colorado. They are also the subjects of a recent film by Patagonia and Felt Soul Media called the Life of Pie, which does a beautiful job of telling Jen and Anne’s story of being business owners, bad ass mountain bikers, and an openly gay couple in a small and rural conservative community.

This conversation has it all for me. Food, love, adversity, acceptance, laughs, being outside - all that with even some super solid business and life advice sprinkled on top.

And don’t forget friends, the best business out there don’t just serve up hot slices of dough and cheese, they foster community and literally make the world a better place.

One quick tip before you listen in. Go type ‘Life of Pie Patagonia’ into your closest google machine and watch the movie on Vimeo before the conversation. It’s only 12 minutes, and trust me well worth your time. You’ll laugh and get a good case of the feels all at once. Plus, it’s going to make the podcast experience way cooler and it will be like your own little Q&A after the movie.

Special thanks to Outdoor Retailer and 5point Adventure Film Festival for helping make this episode possible.

Jen Zeuner and Anne Keller with Jeremy Jensen.JPG

And last but not least, if you like what you’re hearing here, please help me spread the word about the show. The power of word of mouth is legit and if you remember to tell your buddies about what you heard here over a few adult libations, well… I’d be down right smitten. If you can also rate the show on Apple Podcasts or Spotify and share the love on Instagram or Facebook, that would be swell as well. You can find everything you need at @jeremyrjensen or at jeremyrjensen.com or by searching ‘adventurepreneur’ on the old inter webs.

Cool that’s it thanks a ton guys. Stay tuned next time for a conversation with Cody Townsend and without further ado, here’s my chat with Jen Zeuner and Anne Keller. Enjoy!

Jen Zeuner and Anne Keller.JPG

Show Resources:

Jen Zeuner

Anne Keller

Hot Tomato Pizza

Life of Pie movie

Produced by Felt Soul Media

Ben Knight and Travis Rummel

Patagonia article on the Life of Pie

Telluride Mountain Film

Red Gold (movie)

Damn Nation (movie)

Fruita Fat Tire Festival

Over the Edge Sports (local bike shop in Fruita)

Zingerman’s business consulting and training

Servent Leadership

Open book finance

Norba MTB Race Nationals

5point Adventure Film Festival


A few show themes:

How much time do you spend on your business, in your business, and for yourself?

The best businesses foster community

Once an entrepreneur, never being able to go back to working for someone else

Relationships are more important than business

The inflection point - Reaching the point where you are on the edge of giving up, and sticking it out just a little longer turns into a success

Building an inclusive and diverse work culture

Developing empathy for the ‘other’

Creating a community resources open to everyone, regardless of race, gender, sexual orientation etc.